Location Data & Visitor Analytics – Your Privacy Information

This app is provided as a public service to support visitor experience, safety, and venue management. We only collect location data with your explicit consent and in accordance with UK data protection law.

Why We Request Your Location

If you choose to allow location tracking, your data will be used solely for public-interest purposes, including:

• Understanding visitor movement across public venues

• Monitoring footfall and congestion levels

• Supporting site management and safety planning

• Improving public services and visitor experience

• Producing anonymous statistical reports for operational and planning purposes

• Showcasing nearby tourism content across the borderlands region

Your data is not used for commercial profiling or advertising.

What Data May Be Collected

If you give consent, we may collect:

• Your approximate device location

• Date and time of movement

• The public venue boundary you are within

• A random, anonymous tracking identifier

We do not collect your name, contact details, or any directly identifying personal information as part of this process.

How Your Data Is Protected

• All data is handled in accordance with:

  • The UK General Data Protection Regulation (UK GDPR)

  • The Data Protection Act 2018

• Data is:

  • Stored securely

  • Accessed only by authorised personnel

  • Used only for defined public interest purposes

  • Retained only for as long as necessary

Your Tracking Options

You remain fully in control and may choose one of the following:

Your location is used only while the app is open and in use.

Your location may also be collected when the app is minimised, to improve understanding of overall visitor movement between venues.

You may continue to use the app without any location analytics enabled.

You can change these settings at any time within the app.

Your Legal Rights

Under UK data protection law, you have the right to:

• Be informed about how your data is used

• Withdraw consent at any time

• Request access to your data

• Request correction or deletion of your data

Full details are available in our Privacy Notice.